ALLY is a brand that emerged from bag tanning from generation to generation professionally. ALLY also exports leather and tailored made bag with specific detail and design particularly for each client. Once it becomes very well known and more popular in the market, ALLY brand is launched with high quality leather plus professional tailoring craftsmanship. ALLY bag has been popular among Thai celebrities for this identical design which varies from other brands. This has brought into the idea of variable sizing of the bag for different purposes.